About
I’m Sascha.
I’ve spent much of my working life somewhere between business, product and making things.
I’ve founded companies, worked on software and hardware products, built commercial partnerships, developed brands, worked with clients and occasionally gone much deeper into the implementation than my job title suggested I should.
That range is intentional. I like understanding how the whole thing works — why someone would buy it, how it should work, how it gets built, how it reaches the market, and what happens after launch.
My work has involved manufacturing and supply chains across Europe and Asia, consumer electronics, international logistics, and building software from the database schema up to the user interface.
I’m originally from Germany and based in Riga, Latvia, working across Europe and further afield.
Today
I divide my time between four things.
In short
- Who is Sascha Butschalowski?
- Sascha Butschalowski is a founder and operator based in Riga, Latvia, originally from Germany. He starts and runs businesses across software, physical goods and services, and works on the commercial idea, the product, the build, the brand and the operations himself.
- What is he working on now?
- Orbit, four software products — Orbit Cue for social publishing across several brands (orbitcue.app), Orbit Thread for notes and decisions in context (orbitthread.app), Orbit CRM, and Orbit Grow, the Google Ads assistant for business owners (orbitgrow.app); Delmara Baltic Living, which sells objects from Latvian workshops across Europe; Saiteo, his web design and development studio; Baltic Care Travel, which helps patients from abroad find dental clinics in Riga; Cartwise, a grocery price comparison for Latvia; ONDA, music composed live on your phone for focus, rest and sleep (onda-flow.app); and a plant-based culinary education platform for a client.
- What did he do before?
- He co-founded RyseUp (2020–2023), a wearable with companion apps sold internationally, worked on a connected consumer device in Singapore (2018–2020), and was responsible for strategy, go-to-market, operations and product design at HeyBotti, which builds AI agents for small and mid-sized businesses.
- Which companies does he operate through?
- Infinity Consciousness Europe SIA and Nordora Vital SIA, both registered in Latvia.
- Which languages does he work in?
- English and German.
- How can I contact Sascha Butschalowski?
- Through the contact form on saschabutschalowski.com or on LinkedIn at linkedin.com/in/sascha-butschalowski.
The companies
The legal entities my ventures operate through, both registered in Latvia.
Corporate vehicle for software product development, digital platforms, e-commerce ventures, and international commercial operations.
Operating company overseeing specialized wellness product sales, European market testing, and commercial partner channels.