Sascha Butschalowski
Work
Software · my own company

Orbit

A family of focused software products for everyday business work.

Role
Founder, Product, Design, Development
Markets
International
Status
active
Live
orbitcue.app
orbitcue.app
Orbit Cue website
orbitthread.app
Orbit Thread website
Orbit Cue on a phone

Why Orbit exists

Most business tools for small teams go wrong in the same way: they start simple, then slowly become bloated enterprise suites full of features no one asked for. After a few months, teams spend more time maintaining their tools than doing the actual work.

Orbit takes the opposite approach. Instead of one massive app, it is a family of four small, focused products designed to handle specific recurring jobs quickly and get out of the way.

The Family

Orbit CRM

Deal flow & account memory

Keeps track of conversations, deals, and customer context without the setup complexity of legacy CRMs. Designed to be opened, updated in twenty seconds, and closed.

Visual Pipeline
Lead qualification → Partner intro → Commercial closing

Orbit Cue

Action triage

Focuses on what needs to happen next. It surfaces stagnant deals, pending follow-ups, and queue items before things slip through the cracks.

Orbit Cue interface

Orbit Grow

Outreach & touchpoints

Tracks outbound conversations, audience development, and partner networking pipelines with lightweight cadences.

Outreach Log
Cadence tracking · Direct partner touches · Meeting notes

Orbit Thread

Async operational updates

Replaces chaotic chat pings with structured weekly memos, decisions, and progress logs that preserve context over time.

Context Record
Decision logs · Weekly summaries · Roadmap updates

My role

I define the products, workflows and commercial direction and stay close to the actual implementation.

  • • Product scoping and functional architecture
  • • Interface design and user experience
  • • Full-stack Next.js and Supabase development
  • • Operating the live environment across partner businesses
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