Physical goods · co-founded

Delmara

Objects from Latvian workshops, sold across Europe — from finding the makers to shipping the parcels.

Role: Co-Founder, Brand, E-Commerce, Operations
Markets: DACH, Nordics, Pan-European
Status: active

Wooden and ceramic objects on a linen-covered table by a window onto birch trees — Pl. IDelmara — pieces from Latvian workshops, shown the way they are meant to be used.

The idea

Latvia has a deep tradition of woodworking and ceramics that rarely travels beyond the Baltic region.

The materials are local — ash, oak and birch — shaped with techniques passed down over generations. Delmara collects these objects into one considered shop and sells them directly to customers elsewhere in Europe who would rather buy one good thing than several disposable ones.

Stacks of terracotta pots on workshop shelves — Fig. 1Terracotta in the workshop.

Hands folding linen on a wooden workbench — Fig. 2Linen and wood.

Building the business

Physical products make you solve problems that software never asks about.

01
Suppliers
Agreeing terms directly with small workshops, and matching their production capacity to export delivery schedules.
02
Packaging
Protective packaging that survives a cross-border parcel network without resorting to single-use plastic.
03
Fulfilment
Warehousing in Latvia with tracked delivery into Germany, Austria, Switzerland and the Nordics.
04
The shop
The online store itself, built with Next.js and Stripe, with localised currencies and product photography.

End-grain chopping board made from mixed hardwoods — Fig. 3End-grain board in mixed Latvian hardwoods.

Chopping board with care instructions and oil — Fig. 4Board with care card and oil.

What I did

01
Artisan sourcing and direct supplier agreements across Latvia
02
Brand identity, packaging, and unboxing design
03
Online store development and Stripe integration
04
Warehouse logistics and international shipping across Europe

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