Sascha Butschalowski
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Hardware & software · previous company · 2020–2023

RyseUp

Hardware, software and an international commercial operation.

Role
Co-Founder, Operations, Product
Markets
Global (Europe, Americas, Asia)
Status
previous
Two people outdoors at sunset, one wearing the RyseUp device
Pl. IRyseUp, 2020–2023.
01

One product, many systems

A wearable, its firmware, two companion apps and an international sales operation — each running on a completely different clock.

RyseUp connected to iOS and Android apps over Bluetooth Low Energy and was sold directly and through partners across Europe, the Americas and Asia. Shipping it meant keeping all of the following moving at once.

01
Device

Tooling, regulatory declarations, battery safety

02
Firmware

Bluetooth pairing that works first time for non-technical people

03
App

iOS and Android, organising dozens of programmes

04
Back office

Inventory, warranty replacements, several legal entities

RyseUp onboarding: download the app, create an account, unlock the wearable, choose a programme, press play, celebrate
Fig. 1The first-run flow, from download to the first programme.
A person at a desk wearing the RyseUp device
Fig. 2In daily use.
A person asleep wearing the RyseUp device
Fig. 3At night.
02

Operating across markets

The commercial side was a distribution business in its own right.

Warehouses in the Netherlands and the US, customs clearance, reseller contracts, and keeping customer support responsive whenever a firmware update rolled out.

03

What I was responsible for

  1. 01
    Engineering and commercial

    Keeping firmware, mobile and commercial leadership working to one plan.

  2. 02
    Onboarding and pairing

    The app’s first-run experience and the Bluetooth pairing flow.

  3. 03
    Logistics

    International warehousing, fulfilment and distribution.

  4. 04
    Contracts

    Supplier agreements, partner contracts and the warranty replacement process.

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