Culinary Platform
Building the digital business around a plant-based cooking methodology.
- Role
- Platform Lead, Product, UX, Engineering
- Markets
- International
- Status
- ongoing
Technique before recipes
Lessons, equipment guides and ingredient foundations arranged so each one builds on the last.
Video lessons
Recorded classes streamed on demand, with the recipe broken down alongside and timers where the cooking needs them.
Membership
Recurring billing in local currencies, access control, and space for members to talk to each other.
The brand, the founder and the platform’s address are withheld by agreement until the public launch. A full case study follows then.
The brief
Structuring, designing and building an online culinary education business ahead of international launch. The scope covers curriculum content structure, video masterclasses, technical platform delivery, and launch planning.
My part covers the product structure, the experience for students, the platform build, project management and preparing the launch.
Scope of work
- 01Structure
The digital product and course taxonomy, from scratch.
- 02Experience
How students move through the course and read recipes.
- 03Platform
Engineering, video streaming integration and subscription logic.
- 04Launch
Coordinating media production, social timing and the platform rollout.