Sascha Butschalowski
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AI for small and mid-sized businesses · earlier work

HeyBotti

AI colleagues for small and mid-sized businesses: an assistant called Sofia and five specialist agents that answer customers, keep work moving and leave the important decisions to people.

Role
Strategy, Go-to-market, Operations, Product design
Markets
Germany, DACH, Europe
Status
previous
Live
heybotti.com ↗
heybotti.com
HeyBotti website

What HeyBotti does

Most small companies don’t need more software. They need the repetitive work taken off their people.

HeyBotti builds AI agents for the European Mittelstand. Sofia is the personal assistant who takes requests and steers the team; five specialists cover operations, support, campaigns and content, leads and pipeline, and invoices, payments and people. They work in the channels a business already uses — WhatsApp, email, website chat, phone — and act inside its systems: booking appointments, opening tickets, updating the CRM. Critical steps wait for human approval, and sensitive data can stay on the company’s own infrastructure.

The work is built for the European Mittelstand: the aim is to relieve teams, not replace them — fewer unanswered requests, forgotten follow-ups and manual copying between systems.

One assistant, five specialists

Personal assistant
Sofia

Takes requests, sorts what matters, and steers the other agents. The starting point for every conversation.

Operations
Luna

Keeps workflows and systems running: hand-offs, reminders, orders and the automations behind them.

Support
Atlas

Solves technical and support cases, routes tickets, and keeps customers informed while it happens.

Campaigns and content
Nova

Plans campaigns and drafts content in the company’s own voice.

Leads and pipeline
Orion

Qualifies new leads and keeps the sales pipeline current.

Finance and people
Sage

Handles invoices, payments and the people side of the business.

They meet the business where it already works — WhatsApp, email, website chat, phone and SMS, Slack or Teams — and connect to tools such as the CRM, calendar, n8n or Zapier. A shared workspace holds approvals, one inbox for every channel, and the list of what each agent may do on its own.

How clients start

Three fixed-price steps instead of an open-ended AI project.

  • Consulting€3,500

    A vendor-neutral analysis of where AI roles would help most, with a written action plan. Eligible for German BAFA consulting grants.

  • Implementationfrom €4,900

    One agent live in two to three weeks: a knowledge base, one everyday workflow and exactly one channel — website, inbox or phone.

  • Supportfrom €500 a month

    Monitoring, tuning and a named contact, so the first agent stays productive; further channels when they’re needed.

Alongside sits a six-month, part-time online programme that teaches people and teams to work with AI safely in their own role — no technical background needed.

The whole page

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heybotti.com
heybotti.com, full page
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